SERVICES + SECTORS

Thanks to an insatiable curiousity, and career opportunities, Kate brings a wealth of diverse and interconnected learnings as an Experience Design leader.

Integrating brand strategy, systems innovation, organisational change, and contemporary marketing skills, Kate can step in as a hands-on or hands-off collaborator, zooming in or out as needed, be it at a local or global scale.

COLLABORATING

WE–FORM adapts to collaborate based on your needs. This might be as a partner, team member, or service provider.

No matter the dynamic, Kate brings a leadership and governance mindset, adapting best practice wherever possible. Having led numerous multidisciplinary teams and collaborated with senior leadership teams since the outset of her career, Kate can take the lead with a clear set of objectives and desired outcomes, formulate a complementary team, or collaborate as part of the team.

Please contact us if you would like to understand how this might work with your specific challenge. 

CORE SERVICES

Many of our services overlap, and we design programmes that blend intent and activity with outcomes.

  • – CX Needs Research & Insights
    – Customer Transformation Programme Design
    – Customer Innovation Communities
    – Customer Journey & Service Mapping
    – CX & Loyalty Ecosystem Design
    – Data Needs Alignment
    – Service & Product Direction
    – Secret Shopping Service
    – Voice of Customer (VoC)

  • – Best Practice coDesign
    – Ideation and Concept Generation
    – Innovation Methodologies
    – Interdisciplinary Leadership
    – Systems Innovation
    – Wireframing and Prototyping
    – Workshop Design & Facilitation

  • – Brand & Marketing Strategy coDesign incl. DNA, EVP, CVP Blueprinting
    – Change Leadership ie. ADKAR integration, Seeding & Emergence
    – Competitor Analysis & Market Scans
    – Culture Design & Ways of Working
    – Identity Direction, from Concept to Implementation
    – Sensitivity with Mātauranga Design Partnerships
    – Transformation Design & Delivery

  • – Content & Story Frameworks
    – Change Readiness & Messaging
    – Channel Strategies
    – Customer Community & Social Media Management
    – Information Architecture (IA)
    – Naming and Storyboarding
    – Omni-Channel Campaign Management (E2E, B2B, B2C)
    – Strategic Narrative
    – Tone of Voice (ToV)

SECTOR + CLIENT EXPERIENCE

We have been fortunate to work in and with clients across many sectors, enabling a perspective that joins dots and adapts a relevant level of empathy across trends, and customer group nuances.

  • – Arts and Culture
    – Crown Research Institutes
    – Destination & Economic Development
    – Energy
    – Emergency Response
    – Events
    – Finance & Professional Services
    – Hotels
    – International Development 
    – Luxury
    – Ministerial & Public Service
    – Pharmaceuticals
    – Property
    – Retail
    – Tertiary Education
    – Technology 
    – Tourism 


  • – AgResearch
    – ACC
    – CERA
    – Christchurch City Council
    – Christchurch & Canterbury Tourism
    – D&Co
    – Deer Industry NZ
    – Fire & Emergency NZ
    – Fonterra
    – Kāinga Ora
    – H3 Group
    – KiwiBank
    – DesignCo
    – Designworks
    – Department of the Prime Minster and Cabinet (DPMC)
    – Donna Hay
    – Fidelity
    – H3 Group
    – Intellectual Property Office of New Zealand (NZ)
    – MAS
    – Ministry of Business Innovation & Employment (MBIE)
    – MTG Hawke’s Bay
    – Ministry of Social Development (MSD)
    – Northpower
    – NZ Ski (Mt Hutt)
    – Radio NZ
    – Pacific Innovation Hub (MFAT)
    – PwC
    – Spark
    – The Cooperative Bank
    – Tomoko Pacific Labour Mobility
    – Tourism NZ
    – Trans Tasman Airlines
    – Warehouse Money
    – UniServices Auckland

  • A global client base often across multiple international markets, including (but not limited to) the UK, Europe, USA and Asia:

    – Advent International
    – G4S
    – Freshfields Bruckhaus Deringer
    – KPMG
    – L’Oreal (Global HQ)
    – Musgrave Group
    – Novo Nordisk
    – Oxford Properties (Green Park)
    – Procter & Gamble
    – RBS / NatWest
    – RSA Films (Ridley Scott)
    – Saatchi & Saatchi
    – Westfield Shoppingtowns
    – Xaxis
    – WPP

  • – BreastScreen Victoria
    – Clinuvel Pharmaceuticals
    – GoodWood Timber
    – Mirvac Hotel Group
    – Nava Homes

PAST PROJECT PORTFOLIO

The variation in client business challenges and designed artefacts has shaped Kate’s knowledge across many sectors and project complexities, their common and differing needs and narratives. They don’t just depict a tangible deliverable, but more so the strategic thought, contextual awareness and insights, and client collaboration to generate them.

It’s easy to lose track of what you’ve done. In Kate’s case, it has accumulated as a rich, wholistic* resource of lived experiences that inform WE-FORM today. The following client or programme list is approximate, but limited to the best of Kate’s recall – representing a strong, global and local, interlinked portfolio.

Whilst informative, this list doesn’t provide a clear comparison of the scale of each project, nor the interweaving of skills or outputs within one client programme. It is a useful measure nonetheless.

  • – 9x Board & C-Suite Strategic workshops
    – 3x B2B, B2C Campaign
    – 17x Brand Strategy or iD Rebrands
    – 4x Business case development
    – 5x Comms planning
    – 11x Copywriting
    – 8x CX Best Practice SME / Guardian
    – 5x CX Transformation programmes
    – 19x Design Innovation Management
    – 19x Design Communications
    – 14x Events / Spatial ExD
    – 8x Ideation & Brain-storming
    – 5x Illustration development
    – 8x Information Architecture
    – 6x Interface Design
    – 5x Investment Brochures **
    – 6x Live Scribing
    – 5x Marketing Management
    – 30x Needs Analysis & Insights
    – 6x Brand culture programmes
    – 8x Photography / Shoots
    – 5x Product Design / Management
    – 23x Project Management
    – 8x Public Speaking (SME)
    – 17x Report Design
    – 5x Service (SOP) / Journey Mapping
    – 48x Stakeholder & Relationship Management
    – 11x Strategy & Planning Implementation
    – 10x Systems Design
    – 7x Customer Needs Research
    – 22x Web content generation
    – 7x Video / Animation stories
    – 6x Web Architecture mapping
    – 12x Workshop design/facilitation

    **Excluding scoping.